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Ethics &

It’s Personal

Few things are as personal as lingerie. Our lingerie starts our day with us; it should be comfortable, effortlessly sexy, and – ideally – reflect our values. 

We always try do whatever we can to take powerful action towards the future we want for ourselves and the planet. With us, you can build your foundation for a more ethical and eco-friendly lingerie drawer from the inside out.

Sharing is Caring

From the outset, our main goal was to help women thrive. We support a number of not-so-sexy but important women’s+ charities, raising awareness about the issues that are usually hushed or pushed under the rug. Every purchase helps a sister gain back her agency and dignity.

You Snooze - You Lose

We always try to minimise our impact on the environment by using environmentally friendly and ‘rescued’ deadstock fabrics that would have otherwise gone to landfill. Our big goal is to become almost as sustainable as going commando!

This means we hardly ever re-stock our collections. Once it’s gone – it’s gone.

Less is More

While helping women+ thrive remains our main objective, we always look for ways to enable social change through responsible business practices that respect and empower every person that interacts with our brand – from the people who make our lingerie with great care to our darling customers who love and support our brand. Our lingerie is ethically made here in the UK is very small quantities. 

Every item is handmade start to finish by one seamstress.

 Unlike most other brands, we never destroy any unsold stock. Instead, we give it away to women’s shelters and charities. 


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